Dream job? “Make a difference in the world” is the answer of the Gen Z

Posted 11/5/2023 by Arianna Adamo


GoStudent report finds that more than 7 in 10 children in UK want to “make a difference in the world” and they are inspired by a career in health and social care.


When asked what they want to be when they grow up, children in the UK shared, unpromoted, dreams that span becoming a doctor, nurse, paramedic, or physiotherapist, to working with animals as a vet or marine biologist, to advancing science as a medical researcher, oncologist or climate researcher.


The Future of Education Report 2023 by leading online tutoring provider, GoStudent, showed that Gen Z is motivated by a desire to make a positive difference to society, rather than to star on TikTok. Gen Z has grown up in an era marked by increased awareness of global issues, such as climate change, social inequality, and political unrest. They are often characterized as socially conscious and value-driven, seeking opportunities that align with their personal beliefs and allow them to have a positive impact.


While platforms like TikTok and social media in general can be influential in shaping trends and aspirations, it would be inaccurate to assume that all Gen Z individuals prioritize online fame over societal contributions. Many are actively engaged in activism, volunteer work, and community initiatives, demonstrating a strong desire to make a difference beyond online platforms.


The GoStudent Future of Education Report reveals children in Britain’s top five preferred career areas in 2023:


  • Health and social care – 13%
  • Creative industry – 12%
  • Sport and leisure – 11%
  • Animal Care – 10%
  • Computing and science – 7%

With Social media influencer placing in 12th position for desirable careers, with just 4%.


The report also suggests that the education system is not arming children with essential skills needed to help them navigate the world they live in. Strong evidence that existing education is failing to keep up with a fast-changing world – with nearly three in four (74%) children not believing they are learning everything they need at school to prepare them for their future.


Felix Ohswald, CEO and co-founder at GoStudent said, “Our report makes clear that today’s students are more selfless than selfish. Inspired by doctors, nurses and other key workers during the pandemic, thousands of students across the UK want to work somewhere where they can help others – not themselves.


“At GoStudent, our aim is to prepare children for the world and the future by unlocking the full potential of every student, but the report shows that traditional classes may be leaving young people ill-equipped for lives and careers in the 21st century. Education must evolve if we are to give this generation the skills they need to thrive.”










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