Scottish employers believe AI should be embraced: 10 ways to use Chat GPT for business

Posted 15/6/2023 by Arianna Adamo



A survey from Hays shows that more than half of both employers (57%) and workers (56%) in Scotland believe that artificial intelligence (AI) in the workplace will bring positive impacts and should be embraced, rather than feared.


The survey received around 8,800 responses from professionals and employers across the UK, including almost 450 in Scotland.


Keith Mason, Hays Scotland director, explained that currently, only 34% of employers say they’re investing in staff training to up-skill in AI tools and technologies. Out of these, just over a quarter are using tools such as ChatGPT.


“The main benefits to an organisation in using AI are cost savings, process efficiencies and improved productivity, but it’s really important that AI is integrated in a balanced way, where job transformation is the main objective – not the replacement of human workers.”


The research also showed that the majority of employers (65%) intend to allow staff to use AI tools but will monitor usage. Just 5% of employers say they have already banned the use of AI tools and 12% intend to ban tools like ChatGPT.


ChatGPT is an advanced conversational Artificial Intelligence (AI) model developed by OpenAI. This tool is designed to generate human-like text responses in natural language conversations. It has been trained on a vast amount of diverse text data from the internet and can understand and generate coherent and contextually relevant responses.


It can be used for a wide range of applications, including:

•             Customer Support

•             Virtual Assistants

•             Content Generation

•             Language Translation



How can we use chat GPT for business in 2023?


In 2023, we can’t be afraid of this tool that can automate processes, optimize time and focus on strategic initiatives. Of course, it needs the personalized support of a real human mind to make sure the results are the best they can be. It is important to note that while ChatGPT can generate impressive responses, but it has its limitations. It may sometimes provide incorrect or nonsensical answers, exhibit biases present in the training data, or generate responses that lack context or common sense. Therefore, it’s crucial to carefully review and validate its outputs, especially in critical or sensitive applications.



10 ways to use chat GPT for business in 2023


  • Streamlining Customer Support: Integrate Chat GPT into your customer support systems to provide immediate assistance, handle frequently asked questions, and resolve common issues.


  • Automating Administrative Tasks: Use Chat GPT to automate time-consuming and repetitive administrative tasks such as data entry, appointment scheduling, and document generation.


  • Enhancing Lead Generation: Integrate Chat GPT into your website or landing page to engage visitors, collect customer information, qualify leads, and guide prospects through the sales funnel.


  • Improving Market Research: Utilize Chat GPT to conduct surveys, analyze customer feedback, and extract valuable market insights for refining strategies and staying ahead of the competition.


  • Enabling Virtual Assistance: Leverage Chat GPT as a virtual assistant to manage calendars, set reminders, send updates, organize meetings, and coordinate team schedules.


  • Personalizing Marketing Campaigns: Use Chat GPT to analyze customer data and behavior to create personalized marketing content across various channels, enhancing engagement and driving sales.


  • Improving Language Translation: Enable real-time language translation with Chat GPT, facilitating seamless communication with clients, partners, and stakeholders globally.


  • Automating Social Media Engagement: Automate social media interactions with Chat GPT, responding to comments, messages, and inquiries, maintaining a consistent brand voice, and saving time.


  • Assisting in Content Creation: Utilize Chat GPT's language generation capabilities to assist in content creation, generating blog posts, articles, and social media updates that resonate with your target audience.


  • Analyzing Business Data: Leverage Chat GPT's analytical capabilities to analyze complex business data, generate insights, and make data-driven decisions to optimize your operations and identify growth opportunities.










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