Tech Innovation: Key trendlines you need to know in 2023

Posted 20/7/2023 by Arianna Adamo


We’re crossing a lot of innovations and changes and all the organizations are challenged to reimagine the future, while building trust in and through inclusive AI technology.


Avanade and McGuire Research confirm that 75% of organizations expect challenging economic conditions and inflationary impacts to limit digital investment in 2023. They provided four trendlines signal key changes in the next five years, to help organizations and leaders to understand what really matters now.


  1. Supercharging work and workers with AI as a copilot

We will acquire new “superhuman” working abilities with the help of machines like AI copilots and digital twins that provide unprecedented access to data, insights, and other people. Human machine collaboration will unleash more valuable and flexible ways of working. Today, only 36% of leaders are completely confident that their organization has sufficient checks and balances to mitigate potential risks and harms of AI.


Few examples:


  • Microsoft 365 Copilot - to help organizations address an intensifying pace and volume of workwith AI as a copilot
  • AI startup – a conversational interface with your computer that will run every program for you
  • Digital nomad – a popular life-choice powered by remote work and countries like Croatia offering special visas for those who qualify





  1. Open and multiparty ecosystems drive innovation and growth


As hyper-connectivity accelerates in our interconnected world, more innovation and growth will happen outside the organization. New business models and revenue streams will be created across ecosystems by taking advantage of emerging tech to securely share data and innovation resources to cooperate and collaborate with partners and competitors. 37% of leaders have already or are now forming a data cooperative with external partners for growth opportunities.




  1. Trust built into all aspects of AI, the network and devices


Organizations will prioritize trust and ecosystem cooperation to use resources responsibly. Equity, safety, and transparency will be built into all aspects of AI, the network, and more. Technology, products and workloads will limit impacts on natural resources and avoid unintended consequences while future-proofing innovation. 65% of leaders say their organization is vulnerable to reputational risk due to use of energy resources across Operations and IT, including AI.


UK pledges nearly £100 million in funding to help build and adopt next generation of safe AI

See article here





  1. Reorienting our reality across physical, digital, immersive worlds


Our physical, digital, and immersive experiences will automatically reorient to our personal preferences. A strong digital core will give physical shape to abstract ideas and virtual controls to physical things, enabling our reality to adapt so we can be more agile and thrive across physical, digital, and immersive worlds. 87% of leaders say their organizations are actively educating employees on social and psychological impacts of VR, avatars and the metaverse.














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